FOR PR & BRAND TEAMS
What does your team do after the research?
REALI helps brand teams and PR agencies bring AI brand research into their work. GEO Positioning System (GPS) organizes research answers and cited sources so people can check the facts, choose priorities, and plan content, communications, and repeat testing. Brands can involve their own team or an existing agency.
GEO Positioning System
- Define the brand question
- Research answers & sources
- Choose the next action
Illustrative walkthrough · Not a product screen
Illustrative example · Fictional coffee subscription
How can one finding lead to useful work?
Consider the question: “Which coffee subscriptions let customers change the amount delivered each month?” Suppose an AI answer mentions a service but does not explain how to change that amount. Here is how a team could follow up.
- Research finding
Check the explanation
Keep the research question, AI answer, and visible cited pages. Compare them with current service information to check how customers can change the monthly amount and what conditions apply.
- Professional judgment
Choose the work
The brand confirms the actual policy. The agency or internal team decides whether to update an FAQ, revise the service page, or prepare a communications response.
- Action and repeat testing
Observe what changes
Record the changes made, choose questions to follow over time, and repeat the research under comparable conditions.
This example explains a way of working; it is not an actual AI answer or a measured customer result. Research informs decisions, while the team carries out improvements and observes their effects.
Which decisions belong to the brand team?
You know your brand’s goals, facts, and resources. Research gives you material you can check when making decisions.
Define the question that matters
Share brand and service information, the intended audience, and the issue you need to understand. You can start with an objective without a complete question set.
Choose what to address first
Compare research answers with brand information. Distinguish factual errors, missing details, and explanations needed by different audiences.
Decide who takes it forward
Your team or agency proposes content and communications work. The brand agrees on direction, resources, and what may be published.
How can agencies use GPS in client work?
GPS can support brand research within your service. Your understanding of the client and professional experience turn findings into work that can be discussed and delivered.
Turn the client’s question into a scope
Agree on the decision the research should support, then confirm audiences, questions, models, languages, and comparison conditions with the brand.
Explain what the findings mean
Check answers and sources. Explain which findings deserve attention, why they matter, and how the research conditions affect interpretation.
Plan the professional work
Propose content improvements, communications, or ongoing observation. Agree separately on the work involved and who will deliver it.
What do REALI, the agency, and the brand each do?
Agree on responsibilities before research begins so findings can lead to action. A brand’s internal team can take on the professional services role.
REALI
Provides the GPS research system, methodology, and agreed support for testing and organizing answers and citation data.
Agency or internal specialists
Understand the context, interpret findings, recommend actions, and deliver the agreed content and communications work.
Brand lead
Confirms brand facts, goals, and priorities; decides on resources; and approves public-facing content.
The scope of research, system use, and follow-up professional services is agreed separately before work starts.
Where would you like to begin?
Start with one research project
Bring a brand question and identify the research material needed to support a decision.
Make research part of ongoing work
If you have recurring client or brand questions, discuss usage, participants, and repeat testing.