How does REALI bring AI into PR work?
REALI is an AI work platform for PR and communications teams. We define the work steps, then clarify where AI can help and where people need to review and decide. GPS (GEO Positioning System) is the first mature workflow system on the platform. It starts with GEO brand research and helps teams use that information in professional decisions.
How do people and AI work together in a GPS study?
GPS (GEO Positioning System) organizes research into clear steps. AI helps prepare questions, run tests and organize the evidence. The team approves the questions, reviews the findings and decides what to do next.
Define the brief
People + AI
Establish the brand context, research purpose and decisions the study needs to support.
Find questions worth investigating
People + AI
Explore the issues and audience needs to identify questions worth studying.
Design and approve questions
Human approval
Turn the research questions into test prompts for the team to approve.
Run model tests
AI execution
Run tests using the approved questions and conditions.
Retain answers and sources
AI execution
Keep the original answers, citation records and test conditions for review.
Check the research materials
Human review
Check the answers against their sources and flag what still needs checking.
Organize and analyze the data
People + AI
Organize findings with their supporting material and identify differences that need a closer look.
Compare periods
People + AI
Check that the questions and conditions are comparable before interpreting changes.
Decide what comes next
Human decision
The professional team sets priorities and decides how to communicate or improve the content.
Re-test after action
People + AI
After action, re-test under comparable conditions to observe what has changed.
The professional team takes action
People are responsible for strategy, content improvements and communications; service arrangements are agreed separately.
Each step leaves a record the next person can use: agreed questions and scope, answers and citations, findings and the team’s judgment. Colleagues can check that record to understand how a recommendation was reached.
See how GPS supports brand researchSee how research supports strategy, communications and relationshipsWhat does AI do, and which decisions stay with people?
AI assists with
AI helps find and organize information, summarize key points, and sort and compare material where the steps can be clearly defined.
Professionals are responsible for
Professionals understand the context, decide what matters, communicate with people, assess risks and take responsibility for the final decision.
Human Review is part of the workflow design, with people responsible for the decisions that matter.
- Check the original material
- Original answers, cited sources and questions still to resolve.
- People make the decision
- Which findings to use, what needs further review and what to do next.
How do you turn a method into a repeatable way of working?
Define the information each task needs, how to do it and how to check the result. Then make the responsibilities clear, so the team has a method it can refer to next time.
GPS is the current mature GEO workflow system. Other systems and integrations will progress through development and validation.
How the working method becomes a system
We start by understanding the work, breaking it into steps and deciding what people and AI are each responsible for. We then define reusable Skills, combine them into Modules and design the Platform to support the workflow.
A Skill describes the information a task needs, how to do it, what to produce and how to check the result. A Module combines related Skills, data, tools and human review to support a larger part of the work.
In this design, the Platform provides the common foundation that supports the steps and capabilities throughout the work.
What is available today, and what is a future direction?
GPS is REALI’s current core product. Our near-term focus is making the research easier to use through annual system subscriptions, research reports and project services.
Current core product
GEO Positioning System (GPS)
Start with GPS through system use, research reports or project services, according to the needs of the brand and its team.
Next development priorities
Deeper research and adoption support
Continue improving GPS, research content and onboarding. Research membership and paid access to selected larger studies remain in planning.
Medium- to long-term direction
More PR workflows
Explore commissioned or joint development and the integration of local methods, data and tools. This is a future direction, not a product package available today.
Connecting brand work and project knowledge is the vision for the REALI platform. Additional workflows and cross-workflow integration are medium- to long-term directions. Capabilities and service scope are confirmed for each engagement.
Compare the three ways to work with REALIRead REALI’s story and development direction