REALI introduction: Amplify PR with structured AI
See how REALI brings AI into PR work, with GPS (GEO Positioning System) as its first mature workflow system. This two-minute film introduces the vision, the workflow and the decisions that remain with people.
What does this film show?
The film presents REALI’s vision and approach. GPS is available for brand research; unified project management and knowledge carried across workflows remain development goals. The illustrated scenes are workflow examples, not a live product demonstration.
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Read the English transcript
A reading transcript with punctuation, brand names and transcription errors corrected against the video. Chinese and Japanese translations are available through the language switcher.
0:00 From individual AI use to team capability
AI is no longer something we just try. It’s becoming part of how we live, work, and make decisions. But when everyone uses AI on their own, that doesn’t automatically become a team capability.
Everyone works differently. Brand knowledge gets scattered, and every new task starts from scratch. Sensitive brand information also becomes harder to manage across personal tools.
And for PR teams, there’s one more challenge: understanding not only what people say about a brand, but what AI says about it, too.
0:36 The REALI vision
REALI is a human–AI collaboration system built around real PR workflows. It connects how the world talks about a brand with how AI understands it within one workflow. It also brings in verified brand facts, trusted sources, and past decisions.
It helps PR teams see what matters, decide what the brand should say next, and start every communication with context, not a blank prompt. And every human edit, approval, and decision becomes context for what comes next.
1:10 Human–AI collaboration through GPS
GEO Positioning System is the first complete workflow that shows this human–AI model in action. People set the research objectives. Question Intelligence proposes candidate questions, which are then refined and confirmed by people.
Once confirmed, AI runs multi-model, multi-round research and organizes responses and citations into comparable evidence. Data Intelligence organizes the evidence. PR decides what matters, what it means, and what comes next.
That is the REALI model: bringing AI execution, brand context, evidence, and human review into one professional workflow.
1:48 More time for professional PR work
Let AI handle what can be systematized so PR can focus on strategy, communication, relationships, and trust.
REALI. Amplify PR with structured AI.